Search Engine Optimization
& Registration

Once you have a web site, you will want maximum exposure to attract an audience. After all, a site is not much good if nobody knows it exists. ILT can submit each page of your web site to all of the appropriate search engines to ensure that when someone searches for information on a service you provide, your organization's name will appear in the search results. This is called Search Engine Registration.

"Search Engine Optimization" or "SEO" is the process of analyzing web pages and making modification which are known to be effective with search engines in order to achieve higher placement and ultimately help maximize the amount of traffic a site receives.

Statistics have shown that 85-90% of web site traffic comes from the top 10 search engines. The number one search engine may change from month to month, but the top ten have remained fairly consistent:: Yahoo, Google, Excite, MSN, AOL, Overture, Infoseek (although they have moved to a paid "pay per click" firm), AltaVista, and Lycos. There are other sites that are well used and industry specific search engines as well. At ILT, we make it our job to stay on top of the search engine industry by subscribing to daily newsletters and reading volumes of material on the specific art of search engine optimization, submission, and rankings - so you don't have to. Click here to view our rates for search engine submissions.

All sites designed by ILT are done with search engine optimization in mind. This means that we carefully incorporate the "rules" each search engine has for increasing placement based on key words and other factors. Some sites focus solely on design (but the site doesn't get very good ranking in the search engine results) or on search engine placement (but the site looks aweful). ILT combines both facets to make a visually appealing site that uses all the "rules" and gets great search engine placement.

While no one can guarantee the position your listing will appear, we have been very successful in our search engine placement strategies and have obtained NUMBER ONE ranking for many of our clients. We take care to ensure that the site is optimized before submitting the site with search engines. Our submissions are done by hand rather than by automatic submission. This will ensure that appropriate keywords get listed in order to maximize the benefit of submission of your URL to search engines. While there are "free" submit programs on the internet, don't be fooled into thinking they will have an impact on driving traffic to your site. They won't. Let the professionals at ILT handle this important task for you and watch the traffic take off.

For more information about search engine optimization and placement, and how it works, please take our tutorial called "Search Engines - Beauty or Beast."